Ferrari is preparing to enter the electric era with the Luce, its first fully electric model, marking a major milestone for the Italian luxury automaker known for its V8 and V12 engines. The move reflects more than a decade of gradual electrification that began in Formula One, where Ferrari adopted hybrid powertrains in 2014 after using kinetic energy recovery systems since 2009.
Ferrari’s road-car transition accelerated in May 2019 with the launch of the SF90 Stradale, a 1,000-horsepower all-wheel-drive hybrid that became the company’s first mass-produced hybrid model. It followed the earlier limited-run LaFerrari hybrid introduced in 2013. In the years that followed, Ferrari expanded its hybrid lineup with models including the 296 family, the 849 Testarossa and the limited-edition F80 supercar, priced at €3.6 million.
A key turning point came in September 2021, when Benedetto Vigna, a physicist who spent 25 years at STMicroelectronics, became chief executive. Vigna was tasked with steering Ferrari’s electrification strategy while preserving the brand’s performance identity. In June 2022, he outlined a multi-year plan that set a target for electric vehicles to represent 40% of Ferrari’s lineup by 2030, alongside 40% hybrids and 20% internal combustion models. That plan aligned with the European Union’s effective 2035 ban on new petrol-engine car sales. He also targeted 2025 for Ferrari’s first fully electric car.
Ferrari deepened its EV capabilities in June 2024 with the inauguration of a new “e-building” at its Maranello complex. The facility was designed to produce electric cars and EV components, while also supporting hybrid and some combustion-engine models. Around the same time, Reuters reported that Ferrari’s first electric car would carry a price tag of more than €500,000, underscoring the company’s intention to position the EV as an ultra-luxury product rather than a mass-market electric vehicle.
In May 2025, Ferrari said the first EV would be introduced in a three-stage unveiling process, culminating in a world premiere in spring 2026, with customer deliveries starting in October 2026. But signs emerged that Ferrari was taking a cautious approach to a broader EV rollout. In June 2025, Reuters reported that the company had delayed its second electric model, originally due in 2026, until at least 2028 because demand for high-performance EVs was not yet strong enough.
Ferrari unveiled more technology in October 2025, including a specially designed sound system intended to amplify vibrations from the powertrain and create a distinctive electric roar. At the same time, the company revised its long-term product mix for 2030, lowering its EV target to 20% of the lineup, while raising hybrids to 40% and keeping combustion-engine models at 40%. This marked a shift from the earlier 2022 goal of 40% EVs, 40% hybrids and 20% ICE models.
By February 2026, Ferrari released teaser images of the car and confirmed the name Luce, meaning light in Italian. The project also involved LoveFrom, the design firm co-founded by former Apple designer Jony Ive. Vigna said Ferrari would open pre-orders in March after receiving very positive feedback from clients.
