Scooter Braun publicly declared his love for Sydney Sweeney while celebrating the New York Knicks’ NBA Finals victory on Saturday, marking a notable moment in the couple’s increasingly public relationship. In a video shared on social media after the Knicks’ Game 5 win over the San Antonio Spurs, Braun raised a toast and singled out Sweeney and her family with an emotional message. He reportedly said, “Syd, I love you and your family so much,” while also joking that she had become a good luck charm for New York sports fans.
The public declaration stood out because it was the first time Braun had said “I love you” to Sweeney in front of family and friends. The moment came as the couple continued to make headlines for their close and visible appearances at major events. Over the past several weeks, they have been seen together at Knicks playoff games, shown affection at Madison Square Garden, attended the NBA Finals in Texas, and were also photographed kissing inside a frozen yogurt shop in Los Angeles.
Braun has recently spoken warmly about Sweeney in public, describing her earlier this month as kind, generous, smart, real and down to earth during a podcast appearance. His latest comments added to growing signs that the relationship has become serious. The pair reportedly began dating after meeting at the wedding of Jeff Bezos and Lauren Sanchez in 2025, then gradually moved from private dating to appearing together at high-profile events and going Instagram official.
Sweeney has also embraced the Knicks playoff run, often appearing in custom team gear and celebrating victories alongside Braun. After the championship win, she reposted content that referenced Braun’s claim that she is his lucky charm. The celebration reflected both the excitement of the Knicks’ long-awaited title and the couple’s increasingly open romance.
For Braun, the championship celebration became more than a sports moment. His toast to Sweeney and her family turned into the biggest headline of the night, overshadowing the Knicks’ victory in some corners of social media. The scene suggested that the relationship, which had been unfolding publicly in recent months, has now reached a new level of openness.
Their appearance together during the Knicks’ playoff run has become a recurring theme, drawing attention both for the basketball and for the romance. With Braun speaking so directly about his feelings in front of others, the couple’s relationship appears to be moving into a more serious and visible phase. The Knicks’ title may have ended a 53-year wait for fans, but for Braun and Sweeney, it also provided the backdrop for a very public personal milestone.
