The Canadian Football League is entering the 2026 season with a record-sized roster of more than 50 brand partners, expanding commercial support across stadiums, broadcasts and digital platforms as the league prepares for another year of fan-focused activations and sponsorship campaigns. New and returning partners include theScore Bet, High Noon, King’s Hawaiian, Manmade, Twizzlers, Anytime Fitness, Bud Light, FanDuel, Forty Creek, Mobil and OK Tire, among many others, reflecting continued interest in Canadian professional football from a wide range of consumer brands.
CFL Chief Revenue Officer Tyler Keenan said partners help amplify the league’s biggest moments by enhancing the fan experience through giveaways, contests, long-weekend programming and in-venue promotions. He said the league views its partner network as a way to grow brand presence, deepen engagement and connect with new audiences across the CFL ecosystem.
The 2026 season will conclude with the 113th Grey Cup at McMahon Stadium in Calgary on Sunday, November 15. Throughout the campaign, the league is using major holiday weekends to build themed activations around key matchups and community celebrations.
FanDuel will headline Canada Day Weekend in Week 5 with a four-game slate running from Thursday, July 2 through Sunday, July 5, featuring Toronto at Calgary, Saskatchewan at Ottawa, Edmonton at BC, and Winnipeg at Hamilton. OK Tire will return as title sponsor of Labour Day Weekend in Week 14, a signature stretch of rivalry games that includes BC at Montreal, Winnipeg at Saskatchewan, Toronto at Hamilton and Edmonton at Calgary from Friday, September 4 through Monday, September 7.
Mobil will support Thanksgiving Weekend in Week 19, beginning Friday, October 9 and running through Monday, October 12, with games including Edmonton at Hamilton, Ottawa at BC, Calgary at Winnipeg and Saskatchewan at Montreal. Mobil will also remain the official back-of-jersey patch partner during the postseason and the Grey Cup.
Beyond game-day promotions, the CFL is expanding its digital and interactive offerings. theScore Bet will present CFL Fantasy, a free-to-play game on CFL Game Zone, and will also help launch the new CFL App with branded and odds integrations in regulated jurisdictions. Anytime Fitness will continue its presence through the CFL Combine and sideline branding, while Manmade has launched a campaign featuring quarterbacks Zach Collaros and Marc Liegghio.
Food and beverage partners are also playing a major role in league branding. Bud Light has released a Saskatchewan Roughriders championship can to celebrate the team’s 112th Grey Cup win, while Forty Creek, High Noon, King’s Hawaiian and Twizzlers will be featured in season-long signage, contests and promotions tied to key CFL moments and the Grey Cup Festival in Calgary. The league says the expanded partner lineup is designed to make the 2026 season more engaging for fans attending games, watching on broadcast and following along online.
