Take-Two Interactive says Rockstar Games’ Grand Theft Auto 6 remains scheduled for release on November 19, but the company is not announcing a price yet and will not reveal one during its earnings call. CEO Strauss Zelnick said pricing announcements are never made in analyst calls, dismissing speculation that the company would use Thursday’s quarterly results to disclose the game’s cost. He also reiterated that Rockstar expects to begin marketing GTA 6 in the summer, though he noted that summer has not yet begun, suggesting promotional activity is still a few weeks away.
Zelnick used the interview to push back on recent rumors surrounding the game, including claims about possible preorder timing, pricing, and another delay. He said Take-Two has been “really clear” that the title is releasing on November 19, framing the date as the company’s current launch plan. The remarks come as anticipation builds for what is widely expected to be one of the biggest entertainment releases ever.
The absence of a public price has not stopped Take-Two from including GTA 6 in its financial planning. Zelnick said the company’s guidance is built around assumptions covering its pipeline, release schedule, and pricing, and that those assumptions can change if a game is delayed, pricing shifts, or unit sales differ from expectations. In other words, Take-Two’s forecast reflects internal modeling even though some details, including the price of GTA 6, have not yet been announced publicly.
Take-Two also pointed to another major release on its calendar: 2K’s NBA 2K27, which is slated for a September launch. The company’s latest earnings report came as it outlined its expectations for the new fiscal year, which runs from April 1, 2026, through March 31, 2027. Take-Two projected full-year net bookings of $8 billion to $8.2 billion, up about 20% from the prior year.
For the January-March quarter, Take-Two forecast net revenue between $1.57 billion and $1.62 billion and a net loss of 70 cents to 54 cents per share. Wall Street analysts had expected a GAAP loss of 52 cents per share on $1.55 billion in revenue, according to LSEG consensus data. Take-Two ultimately reported a GAAP loss of 32 cents per share on $1.58 billion in net bookings, which was flat year over year, and $1.68 billion in GAAP net revenue.
In February, Take-Two had projected fiscal-year net revenue of $6.55 billion to $6.6 billion and a net loss per share of between $2 and $1.84. The company later reported full-year results of $6.72 billion in net bookings, up 19% year over year, and $6.66 billion in GAAP net revenue, up 18%. Net loss for the year came to $298.2 million, or $1.62 per share.
For the current April-June quarter, Take-Two expects net bookings between $1.32 billion and $1.37 billion, as it continues building toward a year that could be defined by the launch of Grand Theft Auto 6.
