O Boticário has launched a special Valentine’s Day gift collection in Brazil featuring 25 gift options and sets with discounts of up to 33%. Available across all of the brand’s sales channels, the selection includes fragrances, body care products, and curated combinations designed for different couple styles. The collection highlights premium packaging created to make gifting more memorable, including a heart-shaped box for the Floratta Red Passion kit, which was designed to add a more surprising and sophisticated touch to the occasion.
The brand is also promoting an activation called “Mais Presente,” which adds an extra layer to the gifting experience. Each giftable product includes a QR code that directs the recipient to an exclusive website, where they can choose an additional benefit to redeem. Available perks include massage sessions, movie tickets, and personalized items, giving the recipient a more interactive and personalized experience beyond the original gift.
Presentation is a key part of the campaign. O Boticário says the products come in carefully prepared boxes with special finishing details and satin ribbons. In select concept stores, customers can also personalize gifts with name ribbons, collectible pins, cards, and other custom elements intended to turn a present into a more emotional and meaningful gesture.
The collection is being sold through the brand’s e-commerce platform, mobile app, physical stores, resellers, WhatsApp Boti, and the Clique & Retire service, which allows customers to buy online and pick up their order in store within up to three hours, depending on payment approval and store hours. Customers are advised to check item availability and local store inventory by entering their ZIP code at checkout.
The campaign offers are available for a limited time and only while supplies last. The “Mais Presente” promotion is valid in Brazil until June 12, 2026. The article source is O Boticário.
