Athletic Club Unveils 2026/27 Away Shirt as New Season Begins

Athletic Club has officially launched its away kit for the 2026/27 season in collaboration with sportswear brand Castore, unveiling a design built around the slogan “Where it all began” and the Spanish version “Donde todo empezó.” The club says the shirt is intended as a tribute to the footballing origins of its players, reflecting the places and moments where many careers begin.

The campaign focuses on the everyday spaces that shape young footballers, including streets, school playgrounds, beaches and local pitches. By highlighting these settings, Athletic Club aims to connect the new kit to the early stages of the game and to the community roots that remain central to the club’s identity. The message also emphasizes football as something shared across generations, bringing together fathers, mothers, sons and daughters through a common sense of pride and belonging.

Visually, the new away shirt moves away from Athletic Club’s traditional look. It features a dark, elegant base color that gives the kit a more understated appearance, while red and white accents appear on the round collar and sleeve trim. The contrast between the dark main body and the club colors is designed to give the shirt a refined and modern style while still preserving a clear link to Athletic’s historic identity.

The launch comes as the club places strong emphasis on heritage, emotion and belonging. According to the presentation of the new strip, the jersey is more than a piece of sportswear: it is presented as a symbol of pride and as a reflection of the iconic character that defines Athletic Club. The campaign’s visual and emotional tone is aimed at reinforcing the bond between the team, its supporters and the wider football culture of Bilbao and Bizkaia.

The away kit is now on sale and available to supporters from today. Fans can purchase it through the club’s online store as well as in official physical outlets in Bizkaia. The release marks the latest addition to Athletic Club’s 2026/27 season merchandise lineup and is expected to attract strong interest from supporters eager to wear the new design.

The original article was translated into English using artificial intelligence.