Paramount Pictures has sparked attention with a provocative marketing stunt tied to Scary Movie 6, teasing a popcorn bucket designed to look like a bong. The franchise, known for pushing boundaries with its crude humor and parody style, is set to return with a new installment that targets several recent horror and pop culture hits, including Scream VI, Sinners, Weapons, The Substance, M3GAN, Wednesday, Get Out, Smile, Terrifier, and Longlegs. The film brings back familiar franchise names, with Marlon Wayans, Shawn Wayans, Regina Hall, and Anna Faris all returning for the new chapter.
The popcorn bucket reveal arrived through a joint Instagram post from Paramount, Miramax, and Scary Movie 6 on May 21, featuring a video that showed the unusual container in dramatic fashion. The design quickly drew attention because of its shape: the bucket resembles a bong, with an elongated tube and rounded base that appear capable of holding popcorn, while a smaller tube seems intended as a butter dispenser. The promotional clip added to the joke by showing smoke rising from the bucket, reinforcing the film’s irreverent tone and its obvious appeal to stoner comedy.
Despite the viral buzz, the bucket may not actually be hitting theaters as a real concession item. Director Michael Tiddes suggested in an Instagram comment that the product was genuine, but the broader reporting indicates that the item was likely used as a marketing stunt rather than a confirmed retail release. Paramount Pictures has not formally announced a sale for the bucket, and no official purchase details have been provided.
The film itself has been positioned as a return to the franchise’s earlier style of outrageous comedy. In a previous interview with Entertainment Weekly in March, Marlon Wayans said the goal was to bring back laughter and revive the kind of comedy that made the series popular in the first place. He also suggested the new movie would not hold back, saying the project aims to challenge modern limits on humor and go beyond what audiences expect. That tone aligns with the film’s promise that “every line will be crossed.”
At this stage, no official price has been released for the popcorn bucket, and there is no confirmed way for fans to buy it. The announcement mentioned that it would have come in four sizes, suggesting pricing would have varied depending on the version. However, given that the item appears to be noncommercial, those details may never matter to moviegoers. For now, the bong-shaped bucket exists mainly as part of the film’s edgy promotional campaign, helping build anticipation for the return of one of comedy’s most controversial horror spoof franchises.
With the release of Scary Movie 6 approaching in the coming weeks, the marketing is already doing what the series is known for: grabbing attention, pushing boundaries, and generating controversy through humor. Even if the popcorn bucket never reaches theater shelves, it has already succeeded in turning the film’s return into a viral conversation.
