Amazon has announced the dates for Prime Day 2026, and this year’s event will run for four days, from June 23 to June 26, marking the first time the annual shopping sale will take place in June. Prime Day is Amazon’s members-only discount event, often compared to Black Friday, and shoppers who are not yet Prime members still have time to sign up for a 30-day free trial to participate and access Prime Video.
While Amazon has not revealed the exact products that will be marked down, past Prime Day sales have included major discounts on tech, fashion and beauty items. Competing sales from retailers such as Target, Walmart and Nordstrom have often appeared alongside Prime Day in previous years, so shoppers may see additional promotions across the retail landscape again this summer.
Ahead of the official sale, Amazon’s everyday deal sections already feature a range of early markdowns on products that have gained attention from celebrities and editors. Among the highlighted items are Medicube Zero Pore Pads, a dual-textured exfoliating treatment praised for helping brighten skin and minimize the look of pores. The product has been endorsed by Alix Earle and Kyle Richards, and several Page Six editors have also given it strong reviews for leaving skin soft and calm.
Another featured beauty item is the Anua PDRN Hyaluronic Acid Hydrating Capsule Mist, which has been included in Kendall Jenner’s skincare campaign and recommended by “RHONY” star Jessel Taank for giving skin a refreshed glow. L’Oréal Paris True Match Lumi Glotion is also included, with celebrity fans including Kendall Jenner, Bethenny Frankel and Martha Stewart. Martha Stewart’s makeup artist has said the product is used daily on the lifestyle icon to create a dewy finish.
The article also highlights several fashion and wellness picks, including the Ofeefan Athletic Dress, which Bethenny Frankel has said she owns in multiple colors, and the Trendy Queen T-Shirt, which Madison LeCroy compared favorably to a pricier Skims version. Other featured items include the d’Alba Piedmont First Spray Serum, which Olivia Culpo used while preparing for a red carpet appearance, as well as Allswifit Slip-On Walking Shoes, which Frankel previously listed among her favorite Amazon purchases.
Additional clothing deals include the Suuksess Square Neck Bodysuit, another item Frankel has praised on social media for its smooth, sculpted fit, and Walifrey Capri Leggings, which Paige DeSorbo called a summer essential. The list also includes Apple AirPods 4, which are currently discounted by nearly 20 percent.
The shopping guide was compiled by Page Six Style Shopping editor Hannah Southwick, who focuses on affordable celebrity-inspired products, beauty finds and trend-driven picks.
