Meta is preparing to charge users for artificial intelligence features for the first time, marking a new revenue strategy as the company looks beyond advertising to monetize its AI products. The subscriptions will apply to the Meta AI app and website, which Meta is positioning as part of its broader effort to compete with OpenAI, Anthropic and Google Gemini.
Naomi Gleit, Meta’s head of product, disclosed the subscription testing in an Instagram video and said the new plans are designed to give users more capacity for larger and more complex requests, as well as more room to create content for businesses and creators. Meta said it will keep a free version of Meta AI available, while offering paid tiers for users who need more advanced capabilities.
The company confirmed two subscription levels: Meta One Plus, priced at $7.99 per month, and Meta One Premium, priced at $19.99 per month. The higher-tier plan will provide additional computing capacity to generate more comprehensive responses and access to other advanced features. Gleit described the premium tools as a way to enhance presence, automate tasks, supercharge content and protect brands.
Meta plans to begin testing the paid Meta AI plans next month in Singapore, Guatemala and Bolivia. The rollout comes after Meta launched a standalone Meta AI app in April of last year and after CEO Mark Zuckerberg said the company could eventually offer a subscription service as Meta AI improves and users seek more compute.
The move follows a broader push by Meta to strengthen its artificial intelligence business. Last month, the company introduced its first major AI model since its expensive hiring of Scale AI’s Alexandr Wang in June. The model, called Muse Spark and originally code-named Avocado, is the first release from Meta’s new Muse series developed by Meta Superintelligence Labs, the AI division led by Wang. His arrival was part of Meta’s $14.3 billion investment in Scale AI, where he previously served as CEO.
Meta’s shares rose nearly 4% on Wednesday, reflecting investor attention on the company’s accelerating AI strategy. The planned subscriptions suggest Meta is now seeking a direct consumer revenue stream from AI products while continuing to maintain a free entry point for broader usage.
