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Mediapart explains that it uses cookies and similar technologies for several purposes on its website and mobile app. Some of these tools are essential and cannot be refused because they are required for core functions such as subscriber login, anonymized audience measurement, push notifications, error tracking, and the proper operation of editorial and multimedia content. These essential services also include tools used to display embedded videos, social media content, maps, charts, live blogs, and other digital media elements, as well as technical monitoring and service communications.

The platform says other cookies are optional and are mainly used to collect usage statistics, understand reader behavior, detect technical problems, and improve the design and usability of its products. According to the notice, these tools help Mediapart analyze how readers navigate the site and application, evaluate performance, and optimize the overall experience. Some of these systems are tied to subscriber identifiers, while others support social media publication, site analytics, or the management of Mediapart’s datawall system.

Mediapart also states that it does not run advertising on its own platform. However, it does promote its content and services on other websites and social networks, using technologies offered by advertising industry partners. These tools are used to target audiences on external platforms in order to increase visibility for Mediapart’s offerings.

A separate section explains Mediapart’s access management system for certain online articles. Through the Qiota service, some non-subscribers may be asked to provide an email address before accessing selected content on the website. By submitting this information, the user consents to its collection, storage, and use for statistical purposes. The notice also says that users have the right to access, correct, or delete their data, and that these rights can be exercised by contacting the designated data protection address.

The cookie notice gives readers the ability to accept or reject optional categories by activating or deactivating the relevant switch for each purpose. Essential cookies remain active because they are necessary for the functioning of the service, while other categories can be managed according to user preference. The notice is presented as part of Mediapart’s broader transparency and consent framework for its digital services, covering both the website and the mobile application.

Harish Yadav

Editor at PPC Herald, handles news and article writing and proofreading.

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