The Canadian Football League has announced its largest media rights deal ever, signing new agreements with Bell Media, DAZN and YouTube that will expand how fans in Canada and around the world watch and follow the league beginning in 2027. CFL Commissioner Stewart Johnston said the partnerships mark a transformative moment for the league and reflect its growing popularity and momentum.
Bell Media will remain the CFL’s major domestic broadcast partner in Canada. Under the renewed agreement, TSN will air 60 regular-season games, six playoff games and the Grey Cup. The deal also extends the league’s long-running Thursday Night Football and Friday Night Football packages. To broaden national reach, the Grey Cup will be simulcast on TSN, CTV and Crave. RDS will continue as the exclusive French-language broadcaster, carrying all Montreal Alouettes games, 25 regular-season matchups, all playoff games and the Grey Cup.
DAZN is joining as a major new partner in Canada and internationally. In Canada, the streaming platform will feature a weekly primetime Saturday Night Football window at 7 p.m. ET / 4 p.m. PT throughout the regular season, along with a Saturday playoff game in each of the first two postseason rounds. DAZN will also become the CFL’s official global broadcaster outside Canada and the United States, streaming every game in more than 200 countries starting in 2027. The service plans to use its features such as live chat, multiview and real-time scores to deepen fan engagement.
YouTube is also expanding its role with the CFL as a Premier Platform Partner beginning in 2027. The league says the partnership will increase live and on-demand content, including preseason games not carried by Bell Media or DAZN, enhanced coverage of the CFL Combine, an All-Access unscripted series and regular highlights, interviews, analysis and behind-the-scenes programming. The partnership also includes creator collaborations, fan events and expanded access to the CFL’s historical archive.
League and media executives said the agreements are designed to modernize the CFL’s distribution, strengthen its digital presence and reach new audiences while keeping the sport accessible across multiple platforms. Bell Media described the deal as an expansion of its long-standing relationship with the league, while DAZN and YouTube said the CFL fits their broader football and creator-focused strategies.
Together, the new agreements give the CFL wider domestic coverage, stronger French-language access, global streaming reach and a larger digital footprint, positioning the league for a new era of growth and fan engagement.
