Olivia Attwood has landed a high seven-figure beauty partnership with LookFantastic, according to a source cited by The Sun. The former Love Island contestant, who first rose to fame on series three of the dating show in 2017, reportedly signed the deal earlier this year and also secured an exclusive agreement with La Roche-Posay as part of the wider collaboration. The source said the brand and Attwood are considered a strong fit, adding that she has multiple other deals in the pipeline.
The commercial milestone comes as Attwood continues to expand her profile in the United States through her podcast, Olivia’s House. She launched the show in the US last year, describing it as a project that felt like a direct extension of her personality and style. At the time, she said she wanted the podcast to connect with her audience in a more immediate way while also reflecting her aesthetic. The move has helped her build on an already substantial international following.
Attwood has also seen her television work travel beyond the UK. Her ITV series Getting Filthy Rich and The Price Of Perfection were acquired by Disney+, further broadening her reach. She has previously credited Love Island with opening doors in both the UK and overseas, noting that the franchise has a strong audience in America and that many viewers there already followed her on Instagram before her other projects became available.
Despite her ongoing professional momentum, Attwood has been open about personal challenges following her split from husband Bradley Dack. She recently described her life as “chaotic” in an Instagram update, saying she has been balancing work, unpacking multiple boxes and living on coffee while trying to settle into a new routine. She told followers she is still “getting there,” but that the process has been difficult and ongoing.
Attwood’s latest deal adds to a growing list of commercial and media successes that have helped establish her as one of the most visible reality stars turned presenter and entrepreneur. Her career has moved beyond reality television into podcasting, branded partnerships and international broadcasting, with her latest beauty agreement underscoring her appeal to major consumer brands. The seven-figure LookFantastic deal, along with the La Roche-Posay partnership, signals continued confidence in her marketability and influence.
Her rise reflects the long-term commercial power of Love Island alumni, especially those who can translate TV fame into broader media and lifestyle branding. In Attwood’s case, the combination of television, podcasting and social media presence has created a platform that continues to attract premium deals. The latest partnership suggests that she remains in demand as both a personality and a promotional force, even as she navigates changes in her personal life.
