Singapore households will soon have access to a faster grocery delivery option as Sheng Siong and Foodpanda prepare to launch a new on-demand service on June 22. The service will allow customers to order more than 12,000 grocery items and household essentials for delivery in about an hour, expanding Sheng Siong’s reach through Foodpanda’s platform.
The initial rollout will cover 43 Sheng Siong outlets across Singapore, with both companies saying they plan to extend the service to additional stores over time. In a statement issued on June 16, the partners said the new arrangement is intended to combine Sheng Siong’s value-focused offerings with Foodpanda’s delivery network, giving shoppers quicker access to everyday necessities from home.
The companies said the service reflects changing consumer habits in Singapore, where grocery delivery has become more than a last-minute convenience. Since 2023, grocery order frequency on the Foodpanda platform has risen by 7 per cent, while the average number of items per order has increased by 8 per cent. According to the statement, these trends suggest that more consumers are turning to on-demand grocery services not only for small emergency purchases, but also for routine weekly shopping.
To support the launch, Sheng Siong and Foodpanda are introducing a promotional campaign that includes cash prizes and discounts of up to 40 per cent on selected Sheng Siong products. The campaign will run until July 19, giving customers an incentive to try the new service during its first month.
Sheng Siong is known in Singapore for its budget-friendly grocery prices, while Foodpanda has been expanding beyond food delivery into broader quick-commerce and retail services. The collaboration adds another option to Singapore’s growing same-day and rapid-delivery market, where consumers increasingly expect faster access to groceries and daily essentials.
The new service may appeal especially to households looking for convenience without paying premium prices, since the companies have positioned it around Sheng Siong’s low-cost reputation. The one-hour delivery promise also puts the service in direct competition with other quick-grocery offerings in Singapore’s increasingly crowded delivery space.
The Straits Times said it has contacted Sheng Siong and Foodpanda for more details.
