Eros Innovation has announced a £265 million ($355.2 million) commitment to the United Kingdom, unveiling a major slate of film, AI, animation and microdrama projects at London Tech Week. The company said the investment will support a new U.K. operation built around its Large Cultural Model family, a set of AI systems trained specifically on Indian cinema using about 1.5 trillion rights-cleared tokens from 11,000 films and 100,000 characters. Eros said the dataset, which it says was independently valued at $1.7 billion by OxValue.AI in association with the University of Oxford, will be licensed to the new U.K. base as part of a broader creative and technology partnership.
The announcement includes a 15-production pipeline spanning Eros’s remastering, franchise expansion and new universe-building strategies. Among the headline projects is an AI remaster of Rajinikanth’s “Kochadaiiyaan,” the first Indian motion capture film, which will be reimagined under the Eros Remastered label with Soundarya Rajinikanth returning to direct. The company is also advancing a continuation of the “Tanu Weds Manu” franchise, titled “Tanu Weds Manu – The Next Chapter,” to be directed by Mitakshara Kumar and co-produced with Rudrak Soma Jyoti Limited. Other titles in the Eros Universe lineup include “Phobia,” “English Vinglish,” “Desi Boyz,” “Rangeela” and “Tere Naam,” which the company says will evolve into franchise ecosystems across film, microdrama, animation and character-led content.
Eros also introduced its Eros Brahmand cinematic universe, built around Indian mythology and designed for a global audience. A trailer for the project premiered at the event, offering the first look at a nine-title slate that includes “Nandi – War of Kailasa,” “Dwaarka: Gateway to the Universe,” “Vimaan Wars,” “Mahabharat 5000 A.D.,” “Yakshinis,” “Brahmarakshak,” “Garuda,” “Kumbhayanna” and “Mansa Devi.” Each project is being developed through a dedicated U.K. film production company. Two productions, “Nandi – War of Kailasa” and “Tanu Weds Manu – The Next Chapter,” are confirmed to shoot in Britain in 2026.
The investment package also covers AI music studios in London, dedicated microdrama production, London-based animation, and model training and research and development in the U.K. with British academic partnerships under development. Eros said the new effort builds on the launch of its AI initiatives in India, including the Large Cultural Model unveiled in February and the LCVM voice layer released on June 5. The company described the U.K. expansion as a “sovereign-grade cultural artificial intelligence capability” rather than a traditional office or investment.
