M&M’s has partnered with “Love Island USA” as the exclusive confectionery sponsor for the show’s eighth season. To mark the collaboration, the candy brand is launching a limited-edition “play-along” pack that includes game boards and custom multicolored M&M’s printed with phrases and moments associated with the series, such as “bombshell arrives,” “got a text,” “early days,” “pull for a chat,” “casa amor,” and “girl’s girl.”
The special packs will be sold exclusively on MMS.com starting June 2 for $15.99, while supplies last. Fans can use them to turn watching the show into a game at home by randomly selecting 10 M&M’s and placing them on the board. As moments appear on screen, players remove matching candies from their board. The winner is the person who clears all 10 spots first, or who has the fewest remaining by the end of the episode.
The partnership comes as anticipation builds for the new season, though the franchise has already emphasized the importance of keeping the online community respectful and positive. In a recent Instagram message, “Love Island USA” reminded viewers that the villa “runs on good vibes” and that the space should remain “for fun, not negativity,” encouraging fans to keep their comments kind.
Season 7, which aired last summer, drew major attention for controversy after two contestants were removed following the resurfacing of racially insensitive posts. Even with the drama, the season became Peacock’s most-watched streaming original TV season and increased year-over-year viewership by 150%.
The M&M’s tie-in is designed to give viewers a more interactive way to follow the new season at home. For fans of the dating series, the promotion adds a playful candy-themed twist to the familiar “Love Island” viewing experience, combining show references with a casual competition among friends or family.
