Euphoria’s third and final season has officially ended, with the HBO finale closing out the series’ fictional world of crime, ambition, sex, and survival. Across the season, the show delivered shocking deaths, biblical references, unexpected character turns, and the kind of provocative storytelling that has made it one of television’s most talked-about dramas since its debut in 2019. Yet while the plot remained chaotic and divisive, one creative element stayed consistently powerful: the makeup, hair, and skincare that helped define the emotional tone of the series.
In the first two seasons, Euphoria became known for glitter tears, electric eyeliner, rhinestones, and other bold beauty choices that mirrored its characters’ confusion, grief, experimentation, and longing. Those looks helped turn the show into a cultural reference point for makeup artists and fans alike. In the final season, however, the beauty direction shifted into a darker, sharper, and more controlled style. Head makeup artist and lead makeup designer Donni Davy describes the aesthetic as “feral glam,” a look that reflects characters moving out of adolescence and into a harsher world driven by money, success, and fame.
Davy says this season was not about whimsical self-expression or identity exploration. Instead, the makeup was designed to reflect survival, ambition, and image management. Characters are no longer using beauty to discover themselves, but to attract attention, gain status, and project power. That is especially true for Cassie, Jules, and Maddy, whose looks are shaped by the male gaze and by the pressures of sex work, online performance, and social climbing.
Cassie’s glam is the most openly hypersexual, with juicy lip gloss, shimmery eyes, and a style aimed at capturing attention at any cost. Davy says Cassie’s pursuit of fame and validation informed a look rooted in exaggerated sex appeal. Jules, by contrast, is presented with a more restrained and vacant appearance, reflecting her inner conflict and the emotional toll of her escort work. Her beauty is still feminine and sexy, but in a less conventional way than the smoky-eyed, red-lipped style often associated with television seduction.
Maddy’s makeup evolves into a polished, adult version of herself: classic, striking, and almost entirely stripped of bright color. Davy describes it as old Hollywood and professional, signaling maturity and control. Lexi also appears with a full face and a bold red lip as she steps into a new industry and tries to prove her value as a writer.
While fans may have missed the glitter-heavy visuals of earlier seasons, Davy notes that sparkle has not disappeared entirely. Some characters, including Kitty and Magick, still wear rhinestones, and the season also uses special effects makeup for violent and gory scenes. Overall, the final season uses beauty less as fantasy and more as character language, helping bring Euphoria’s intense, unstable world to a dramatic close.
