Mysuru residents and fruit lovers turned out in large numbers at the Department of Horticulture’s mango and jackfruit fair held at Nex Mall, where seasonal produce from Mysuru, Tumakuru, Chamarajanagara, Hassan and neighboring Tamil Nadu drew strong public response. The fair became a summer attraction as shoppers, tourists and local families explored a wide range of special fruit varieties directly sold by farmers.
The biggest attraction at this year’s fair was the Jahangir mango grown by Arun Kumar, a farmer from Koratagere in Tumakuru district. The mangoes stood out for their unusually large size, with only two fruits weighing about one kilogram. Known for their taste and aroma, the mangoes were sold at Rs 120 per kilogram and quickly caught the attention of visitors looking for premium seasonal fruit.
Another major highlight was the Heggenu jackfruit, which also received strong interest from buyers. A giant jackfruit weighing around 20 kilograms was priced at Rs 500, making it one of the most talked-about items at the fair. Alongside it, a gum-free jackfruit variety was also displayed, attracting tourists and fruit enthusiasts who wanted to compare its quality and convenience with traditional varieties.
The fair served as more than just a marketplace. It created a direct link between farmers and consumers, allowing growers to explain the special qualities of their produce, the cultivation methods used, and the health benefits of the fruits. Visitors could interact directly with farmers, ask questions about farming practices, and learn more about the unique varieties on sale.
Officials and participants said the fair also helped farmers earn better returns by avoiding middlemen and selling fresh produce straight to customers. For consumers, the event offered access to rare and high-quality fruits at a fair price, while also giving them the chance to support local agriculture.
The strong turnout reflected growing interest in seasonal and locally grown produce. Many visitors treated the event like a festival, sampling fruits, making purchases, and taking home varieties that are not easily available in regular markets. The fair highlighted the appeal of specialty mangoes and jackfruits and showed how agricultural exhibitions can bring farmers and urban buyers together in a profitable and engaging way.
Held in Mysuru, the event combined commerce, education and local food culture, making it a successful platform for farmers and a memorable experience for the public.
