Sarah Pidgeon and Celine Song Unite for Balenciaga’s Fall Campaign

Jason Sudeikis, whose work on Ted Lasso has made him closely associated with football culture, is front and center in a new campaign that brings together a mix of actors, models, and top athletes. The project also features Jodie Turner-Smith, Lucy Punch, and Stephen Graham, adding star power from film and television to a roster already packed with familiar names.

The campaign’s wider lineup includes Romeo Beckham, alongside models Rosie Huntington-Whiteley and Neelam Gill. Their appearance adds a fashion and lifestyle dimension to the project, broadening its appeal beyond sport and entertainment alone. The combination of actors, models, and footballers suggests a deliberately high-profile and cross-cultural effort designed to attract attention from multiple audiences.

On the football side, the campaign features Eberechi Eze, Leah Williamson, Naomi Girma, and Son Heung-min. Their involvement brings genuine sporting credibility to the cast, with each player representing a different part of the modern game. Eze has emerged as one of the most exciting attacking talents in English football, Williamson remains one of the most recognizable figures in the women’s game, Girma is regarded as one of the leading defenders in international football, and Son continues to be one of the sport’s most popular global stars.

Sudeikis’ presence is especially notable because of the cultural impact of Ted Lasso, the hit series that helped introduce many viewers to the spirit and language of football. His casting in the campaign fits naturally with that image, linking entertainment and sport in a way that has become increasingly common in major brand promotions. By pairing him with prominent figures from football, fashion, and acting, the campaign creates a broad, mainstream appeal.

The inclusion of Beckham, Huntington-Whiteley, and Gill also reinforces the project’s emphasis on style and visibility. Beckham brings further sporting and celebrity recognition, while Huntington-Whiteley and Gill add strong fashion credentials and a polished public image. Together, they help position the campaign as more than a sports advertisement, making it a crossover event with reach across entertainment, fashion, and culture.

Overall, the campaign brings together a diverse and high-profile cast that reflects the growing overlap between sport, celebrity, and lifestyle branding. With Sudeikis leading a lineup that spans actors, models, and football stars, the project aims to connect with a wide audience while drawing on the popularity and influence of each individual involved.