Google is introducing Search agents, a new era of AI tools inside Search that let users create, customize and manage multiple agents for different tasks. The first wave is information agents, designed to run in the background 24/7 and reason across large amounts of online information to find what matters most at the right time.
These agents are built to help users stay updated on topics they care about without constantly checking for changes themselves. They can scan the open web, including blogs, news sites and social posts, while also using fresh data sources such as real-time finance, shopping and sports information. By monitoring those sources continuously, the agents can detect relevant updates tied to a user’s specific request and deliver a synthesized summary when something important happens.
Google says the goal is not only to surface information, but also to help users take action. That means the agent can act as a persistent monitor for ongoing needs, rather than a one-time search result. A user can provide detailed preferences, and the system will keep checking for matches over time.
One example Google gives is apartment hunting. Instead of repeatedly searching listings, a user can describe all the desired requirements once, and the information agent will continue scanning relevant sources. When a listing meets those criteria, it can send a notification so the user can respond quickly. Another example is tracking a favorite professional athlete. If that athlete announces a sneaker collaboration, the agent can alert the user as soon as a new product drop appears, helping them avoid missing limited releases.
The company frames Search agents as a shift toward more proactive AI inside Search, where agents work in the background and synthesize information from multiple sources before presenting updates. The approach is aimed at reducing the time users spend manually checking websites and feeds for repeated updates.
Information agents are expected to launch first for Google AI Pro and Ultra subscribers in the summer. Google’s rollout suggests the feature will begin with paying users before potentially expanding more broadly later. The launch marks an early step in Google’s broader effort to make Search more personalized, more automated and more useful for ongoing monitoring tasks.
By combining web content, live data and AI reasoning, Search agents are positioned as a new type of assistant within Google Search. Rather than only answering one-off queries, they are designed to keep watch over evolving topics and deliver timely, tailored updates when conditions change.
